If you’re still holding on to any stereotypes about who gamers are, it’s time to let them go. Gamer demographics probably aren’t what you think. Today’s gamers come in all stripes, and anyone you know—your boss, your neighbor, your barista—could be a gamer. As Naomi, 27, said, “It doesn’t really matter what you look like or how old you are, because if you enjoy video games you enjoy video games. That’s what makes you a gamer.”
Inclusivity is particularly meaningful for female gamers, who have found other women to connect with and learn from on YouTube. According to Ipsos, 66% of female YouTube gamers watch gaming videos on YouTube when they want to hear from people they can relate to.5 “It’s not a ‘boys’ club’ anymore,” as Salina, 25, put it. “And it’s so much stronger to be inspired by someone you connect with.”
Gaming has become a popular spectator sport. According to Ipsos, 73% of YouTube gamers say they enjoy watching others play games on YouTube.6 Why? For the same reasons folks might watch a movie or read a novel.
Maybe it’s for a laugh. As Scott, 27, put it, “You see these people having fun and being goofy. It talks to me.”